DESERT MOON INTRODUCES FRESH MADE, COOKED TO ORDER BURGERS!

A Southwestern/Fresh Mexican twist on America’s favorite food.

"THE ALAMO BURGER" and the "ALL AMERICAN CLASSIC"

April 23, 2007 Fred Kirvan, Director of Brand Development for Desert Moon Fresh Mexican Grille, proudly announced today the introduction of two new menu items to Desert Moon: The Alamo Burger & the All American Classic.Guests can choose a burger that is “stacked” with either one or two patties. The Double Stacked version features two patties equaling a 1/2 pound of fresh ground, 100% all beef.  Both burgers are prepared to order and never cooked in advance. The Alamo burger is complimented with toppings of caramelized onions, bacon, two slices of real American cheese, lettuce, two slices of tomato and two special sauces; one sauce is made with roasted poblano peppers and the other a slightly sweet BBQ sauce. The All-American Classic remains true to its name with lettuce, tomato and the addition of crispy shaved onions; both burgers are served piled high on a fresh soft Kaiser Roll. “Gourmet quality burgers are a hot item right now and Desert Moon takes pride in keeping up with our Guests demand for high-quality, fresh made food with a Southwest flair,” states Kirvan.
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DESERT MOON FRESH MEXICAN GRILLE LAUNCHES NEW STATE OF THE ART WEBSITE

Valley Cottage, New York April 16, 2007
Fred J. Kirvan, Director of Brand Development for Desert Moon Fresh Mexican Grille, operator and franchisor of 20 fast casual Fresh Mexican Restaurants, announced today that Desert Moon launched it's new, long awaited website. Kirvan stated "We're excited that Desert Moon has created not only an informative website but also one that is fun and interactive." 

Creative for the new site was supplied by ad agency, Mellen and Jayne of  New City, NY. The site was implemented using the Drupal content management system by Aisle8, Inc., of Delhi, NY. According to Dave Kopecek, President of Aisle8, Inc., "The original Desert Moon site was almost ten years old. Although it contained a good deal of useful information, it was showing signs of age and didn't differentiate the needs of consumers and franchisees."  Kopecek went on to say, "The new site gives a modern feel to both the consumer and franchise information, with the Drupal CMS giving Desert Moon the tools they need to keep the site fresh."

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Local Healthcare Professional Opens Desert Moon Fresh Mexican Grille in Hagerstown, MD marking the Company’s 20th unit. 2/26/

When long-time oncology professional, Janet Daniels decided to expand and diversify her business career, she wanted a way to generate income and continue on her successful path. Ms. Daniels needed to find something new, exciting and unique to use as a vehicle to build her expanding portfolio. She also wanted to introduce a cuisine that was fresh and healthful to the Hagerstown market. She chose Desert Moon Fresh Mexican Grille, a Fast Casual brand known as "The Fresh Healthful Alternative to Fast Food" for serving, made to order, fresh menu items. Ms. Daniels, a Radiation Therapist for years, came across the Desert Moon brand when she was looking at franchises and totally loved the concept.A long time advocate of fresh made, great tasting food and in the health care profession,  Ms. Daniels saw the opportunity to bring fresh Mexican food to the underserved, under penetrated market of Hagerstown,  MD.
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Desert Moon Fresh Mexican Grille Opens Two New Locations

July 25th, 2005

 

Desert Moon Fresh Mexican Grille Opens Two New Locations
Redefining "Fresh Mexican" Fast-Casual Dining, Company Continues Aggressive Franchise Expansion For 2005

(Valley Cottage, NY, July 25, 2005) Desert Moon Holdings Corp., the company that operates and franchises Desert Moon Fresh Mexican Grille, today announced the opening of two new franchise locations. The new restaurants, in the Manhattan Mall in New York City and Manchester, New Hampshire, are the ongoing effort to expand the company’s operation, primarily throughout the Northeast.

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Desert Moon "Howells" in New Jersey

September 12th, 2005

Desert Moon "Howells" in New Jersey
Fresh Mexican concept continues East Cost expansion by opening in key locations ahead of its competitors

(Howell, New Jersey, Sep 12, 2005) Desert Moon Fresh Mexican Grille launched another new restaurant today in Howell New Jersey. The company’s seventeenth unit opened last week to the delight of “Jersey Shore” residents. Serving its unique menu selection of fresh, made to order products the newest Desert Moon sports the company’s new enhanced design featuring an upscale yet casual-comfortable look.

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